”Small publishers have experienced encouraging results so far; but the clickthrough rates will fall. Imagine a web in which Google and Overture text ads are everywhere. Not only beside search results, but next to every article and weblog post. Ubiquity breeds contempt. Text ads, coupled with content targeting, are more effective than graphic ads for many advertisers; but they too, like banners, will suffer reader burnout.”Nick Denton
Nick Denton är hälsosamt skeptisk när det gäller nya annonsteknologier från Google och Overture.
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